Ashura / Secret Commando title screen (1986) 🔗

This Sega title has the distinction of being both a properly licensed Rambo tie-in (in North America) as well as a Rambo rip-off (in Japan and Europe). But while the latter two versions don't have the lovingly pixeled movie poster pose the US release proudly features on the title screen, they still grabbed some photos from throughout the movie for reference. (They only use various vaguely Southeast Asian looking buildings for the images in between stages where the licensed one has more John Rambo, though.) Interestingly, the characters were redesigned for the Japanese original to give them a more unique look, but in the later European release they were turned (back?) into proper clones. In turn, only the Japanese version also features Sly's body on the box cover.

Ashura cover (1986) 🔗

While this game was released in the US as an actual Rambo game, the same isn't true for this Japanese version, so this is absolutely an illegitimate use of Stallone's likeness. I'm almost convinced the left guy isn't taken from the same movie (which is odd, given how deliberately the game borrowed from it), or it might have been a really obscure still only found in some contemporary Japanese magazine.

Golden Axe flyer (1989) 🔗

It's no secret that the Golden Axe series owes a lot to Robert E. Howard's Conan character. For later installments, Sega got to commission one of the great Conan artists with Boris Vallejo for later installments, but for the original arcade game, they still had to settle for some imitations. The illustrator didn't go for any famous fantasy artists for references, though, but directly to the Conan movies starring Arnold Schwarzenegger. Tyris Flare is based on Sandahl Bergman posing as Valeria for Conan the Barbarian, while Schwarzenegger Himself stands in for Ax Battler from the Conan the Destroyer set.

Discovered by barbarus and chaoticgood from the Hardcore Gaming 101 forums.

Double Hawk cover (1990) 🔗

Sure, the two muscle men on Sega's shooting gallery are made to look like Arnold Schwarzenegger and Sylvester Stallone, but there's a kind of reverse Gryzor situation going on: At least both torsos are clearly both taken from the latter's Rambo poses, as you can clearly make out on the muscle definitions and even the scars on his chest. The big faces on top are a bit of a guessing game and they might be from different or a mix of references. I'd wager on the soldiers and war machinery in the foreground also being lifted from somewhere else, but those are a bit harder to find and identify.